The Newsvendor's Optimal Incentive Contracts for Multiple Advertisers
We consider a newsvendor who earns a revenue from the sales of her product to end users as well as from multiple advertisers paying to obtain access to those end users. We study the optimal decisions of a price-taking and a price-setting newsvendor when the advertisers have private information about...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3787 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4786/viewcontent/WuCrama2012EJORNewvendorMultiple_AFV.pdf |
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| Institution: | Singapore Management University |
| Language: | English |