The Role of Competitive Groups in Stratgey Formulation -- A Dynamic Integration of Two Competing Models
Alternative conceptualizations of competitive groups have been developed in the strategic management literature, namely, the ‘strategic group’and the ‘cognitive group’. These two views each have their own paradigm base and are often seen as incompatible explanations of intra-industry structure. This...
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Main Authors: | Bogner, W.C., Thomas, Howard |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1993
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3919 |
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Institution: | Singapore Management University |
Language: | English |
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