The Role of Competitive Groups in Stratgey Formulation -- A Dynamic Integration of Two Competing Models

• Main Authors: Bogner, W.C., Thomas, Howard
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1993
• Subjects: Business Administration, Management, and Operations
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3919
• Institution: Singapore Management University

Alternative conceptualizations of competitive groups have been developed in the strategic management literature, namely, the ‘strategic group’and the ‘cognitive group’. These two views each have their own paradigm base and are often seen as incompatible explanations of intra-industry structure. This...