Developing Competitive Strategies in Retailing
This article shows how the strategic groups concept can provide structure for the analysis of strategies in competitive environments. Using the supermarket retailing industry as an example, the existence of clearly defined group strategies is confirmed and those strategies are then interpreted for f...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1992
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3940 |
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| Institution: | Singapore Management University |
| Language: | English |
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