Developing Competitive Strategies in Retailing

This article shows how the strategic groups concept can provide structure for the analysis of strategies in competitive environments. Using the supermarket retailing industry as an example, the existence of clearly defined group strategies is confirmed and those strategies are then interpreted for f...

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Bibliographic Details
Main Authors: Carroll, C., Lewis, P. M., Thomas, Howard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1992
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3940
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Institution: Singapore Management University
Language: English

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