Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging
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Institutional Knowledge at Singapore Management University
2015
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sg-smu-ink.lkcsb_research-53432015-03-26T03:36:06Z Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging YEO, Su Lin Lwin, May O Hong, Ying yi 2015-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4344 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Business |
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Singapore Management University |
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SMU Libraries |
| continent |
Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Business |
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Business YEO, Su Lin Lwin, May O Hong, Ying yi Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging |
| format |
text |
| author |
YEO, Su Lin Lwin, May O Hong, Ying yi |
| author_facet |
YEO, Su Lin Lwin, May O Hong, Ying yi |
| author_sort |
YEO, Su Lin |
| title |
Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging |
| title_short |
Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging |
| title_full |
Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging |
| title_fullStr |
Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging |
| title_full_unstemmed |
Countering unhealthy food advertising influence: Effects of regulatory fit and presentation order of health messaging |
| title_sort |
countering unhealthy food advertising influence: effects of regulatory fit and presentation order of health messaging |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2015 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/4344 |
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1770572224198082560 |