Bridge or buffer: Two ideas of effective corporate governance and public engagement
This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews we...
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2015
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sg-smu-ink.lkcsb_research-53492016-01-08T08:56:20Z Bridge or buffer: Two ideas of effective corporate governance and public engagement KIM, Soojin Kim, Jeong-Nam This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed 2015-07-01T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/4350 info:doi/10.1002/pa.1555 https://doi.org/10.1002/pa.1555 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University bridging buffering corporate governance public relations strategy Business and Corporate Communications Business Law, Public Responsibility, and Ethics |
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bridging buffering corporate governance public relations strategy Business and Corporate Communications Business Law, Public Responsibility, and Ethics |
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bridging buffering corporate governance public relations strategy Business and Corporate Communications Business Law, Public Responsibility, and Ethics KIM, Soojin Kim, Jeong-Nam Bridge or buffer: Two ideas of effective corporate governance and public engagement |
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This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews were conducted with a diverse pool of communication consultants. Results show that the two public relations strategies, bridging and buffering, are frequently observed and linked with key factors such as size, organizational culture, environment specificity, and strategic orientation. Implications for future public relations and corporate governance research are discussed |
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text |
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KIM, Soojin Kim, Jeong-Nam |
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KIM, Soojin Kim, Jeong-Nam |
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KIM, Soojin |
title |
Bridge or buffer: Two ideas of effective corporate governance and public engagement |
title_short |
Bridge or buffer: Two ideas of effective corporate governance and public engagement |
title_full |
Bridge or buffer: Two ideas of effective corporate governance and public engagement |
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Bridge or buffer: Two ideas of effective corporate governance and public engagement |
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Bridge or buffer: Two ideas of effective corporate governance and public engagement |
title_sort |
bridge or buffer: two ideas of effective corporate governance and public engagement |
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Institutional Knowledge at Singapore Management University |
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2015 |
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https://ink.library.smu.edu.sg/lkcsb_research/4350 https://doi.org/10.1002/pa.1555 |
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1770572225420722176 |