Bridge or buffer: Two ideas of effective corporate governance and public engagement

• Main Authors: KIM, Soojin, Kim, Jeong-Nam
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: bridging; buffering; corporate governance; public relations strategy; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4350; https://doi.org/10.1002/pa.1555
• Institution: Singapore Management University

This study identifies organizational factors that influence corporate governance and formulation of public relations strategies for public engagement. This study explores intertwined relationships between public relations strategies and organizational factors. A total of 22 qualitative interviews we...