Strategic corporate social responsibility and local health activism: An exploration into the case of Novartis’ issues management.

• Main Author: SHIM, Kyu Jin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: corporate social responsibility; global health; activism; patient activism; issues management; international public relations; Business
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4645
• Institution: Singapore Management University

Through case analysis of Novartis’ issues management and public relations strategy in South Korea, the study explores how Korean health activists evaluate the relationship with Novartis and the factors behind the negative evaluations of public relations and CSR (Corporate Social Responsibility) stra...