Impact of social media on power relations of Korean health activism

• Main Author: SHIM, Kyu Jin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: health communication; patient activism; social media; e-mobilization; NGO communication; Asian Studies; Business; Business and Corporate Communications; Social Media
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/4682; https://ink.library.smu.edu.sg/context/lkcsb_research/article/5681/viewcontent/54.pdf
• Institution: Singapore Management University

This case study explores how the Korea Leukemia Patient Group (KLPG) uses social media in its internal communication strategy and how that empowers its relationship with external counterparts. The findings of this study indicate that the local health NGO’s communication strategy is changing in respo...