Corporate Reputation in Asia

It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheles...

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Main Author:	CHONG, Mark
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2016
Subjects:	Corporate Reputation Asia Asian Studies Business and Corporate Communications
Online Access:	https://ink.library.smu.edu.sg/lkcsb_research/5002 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6001/viewcontent/ChongM_CorporateReputationAsia_2016.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.lkcsb_research-6001
record_format	dspace
spelling	sg-smu-ink.lkcsb_research-60012018-02-02T03:13:46Z Corporate Reputation in Asia CHONG, Mark, It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheless, there are several characteristics that define corporate reputation in Asia. This entry discusses the importance of corporate reputation in Asia, challenges for multinational companies operating in Asia, challenges for Asian companies in maintaining a good reputation, and effects of a good corporate reputation on companies in the region. 2016-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5002 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6001/viewcontent/ChongM_CorporateReputationAsia_2016.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Corporate Reputation Asia Asian Studies Business and Corporate Communications
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Corporate Reputation Asia Asian Studies Business and Corporate Communications
spellingShingle	Corporate Reputation Asia Asian Studies Business and Corporate Communications CHONG, Mark, Corporate Reputation in Asia
description	It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheless, there are several characteristics that define corporate reputation in Asia. This entry discusses the importance of corporate reputation in Asia, challenges for multinational companies operating in Asia, challenges for Asian companies in maintaining a good reputation, and effects of a good corporate reputation on companies in the region.
format	text
author	CHONG, Mark,
author_facet	CHONG, Mark,
author_sort	CHONG, Mark,
title	Corporate Reputation in Asia
title_short	Corporate Reputation in Asia
title_full	Corporate Reputation in Asia
title_fullStr	Corporate Reputation in Asia
title_full_unstemmed	Corporate Reputation in Asia
title_sort	corporate reputation in asia
publisher	Institutional Knowledge at Singapore Management University
publishDate	2016
url	https://ink.library.smu.edu.sg/lkcsb_research/5002 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6001/viewcontent/ChongM_CorporateReputationAsia_2016.pdf
_version_	1770573072880893952

Corporate Reputation in Asia

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