Corporate Reputation in Asia

• Main Author: CHONG, Mark
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Corporate Reputation; Asia; Asian Studies; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5002; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6001/viewcontent/ChongM_CorporateReputationAsia_2016.pdf
• Institution: Singapore Management University

It is convenient but misleading to think of Asia as a monolithic entity. Indeed, the historical, cultural, political, economic, and religious differences between Asian nations—even those within a single economic bloc, such as ASEAN (Association of Southeast Asian Nations)—are significant. Nonetheles...