Managing new product definition in highly dynamic environments

Managing new product definition in highly dynamic environments

In highly dynamic environments, characterized by changing customer preferences and uncertainty about competitive products, managing the development of a new product is a complex managerial task. The traditional practice, recommended in the literature, of reaching a sharp definition early in the new...

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Bibliographic Details
Main Authors: BHATTACHARYA, Shantanu, KRISHNAN, Viswanathan, MAHAJAN, Vijay
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
Subjects:
new product development
product definition
dynamic environments
Entrepreneurial and Small Business Operations
Marketing
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5105
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6104/viewcontent/10.1.1.39.3865.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/5105
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6104/viewcontent/10.1.1.39.3865.pdf

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