Managing new product definition in highly dynamic environments
In highly dynamic environments, characterized by changing customer preferences and uncertainty about competitive products, managing the development of a new product is a complex managerial task. The traditional practice, recommended in the literature, of reaching a sharp definition early in the new...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1998
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5105 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6104/viewcontent/10.1.1.39.3865.pdf |
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| Institution: | Singapore Management University |
| Language: | English |