Ad revenue optimization in live broadcasting

Ad revenue optimization in live broadcasting

In live broadcasting, the break lengths available for commercials are not always fixed and known in advance (e.g., strategic and injury time-outs are of variable duration in live sports transmissions). Broadcasters actively manage their advertising revenue by jointly optimizing sales and scheduling...

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Bibliographic Details
Main Authors: POPESCU, Dana G., CRAMA, Pascale
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
live broadcasting
advertising
scheduling
random capacity
Advertising and Promotion Management
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5150
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6149/viewcontent/AdRevenueOptimizationLiveBroadcasting_mnsc_2016_afv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5150
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6149/viewcontent/AdRevenueOptimizationLiveBroadcasting_mnsc_2016_afv.pdf

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