Ad revenue optimization in live broadcasting
In live broadcasting, the break lengths available for commercials are not always fixed and known in advance (e.g., strategic and injury time-outs are of variable duration in live sports transmissions). Broadcasters actively manage their advertising revenue by jointly optimizing sales and scheduling...
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| Main Authors: | , |
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| 格式: | text |
| 語言: | English |
| 出版: |
Institutional Knowledge at Singapore Management University
2016
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| 主題: | |
| 在線閱讀: | https://ink.library.smu.edu.sg/lkcsb_research/5150 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6149/viewcontent/AdRevenueOptimizationLiveBroadcasting_mnsc_2016_afv.pdf |
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