A meta-analysis of satisfaction in marketing channel relationships

• المؤلفون الرئيسيون: GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., KUMAR, Nirmalya
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 1999
• الموضوعات: buyer-seller relationships; entity power sources; influence strategies; interfirm power; member satisfaction; developing-country; job-satisfaction; sales force; conflict; performance; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5187; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6186/viewcontent/MetaAnalysisSatisfactionMktChannelRel_1999_pv.pdf

The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have be...