A meta-analysis of satisfaction in marketing channel relationships
The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have be...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1999
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5187 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6186/viewcontent/MetaAnalysisSatisfactionMktChannelRel_1999_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |