A meta-analysis of satisfaction in marketing channel relationships

A meta-analysis of satisfaction in marketing channel relationships

The authors advance a conceptual model of channel member satisfaction that distinguishes between economic and noneconomic satisfaction. The resulting model then is tested using meta-analysis, Meta-analysis enables the empirical investigation of a model involving several constructs that never have be...

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Main Authors: GEYSKENS, Inge, STEENKAMP, Jan-Benedict E. M., KUMAR, Nirmalya
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 1999
主題:
buyer-seller relationships
entity power sources
influence strategies
interfirm power
member satisfaction
developing-country
job-satisfaction
sales force
conflict
performance
Marketing
在線閱讀:https://ink.library.smu.edu.sg/lkcsb_research/5187
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6186/viewcontent/MetaAnalysisSatisfactionMktChannelRel_1999_pv.pdf
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https://ink.library.smu.edu.sg/lkcsb_research/5187
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6186/viewcontent/MetaAnalysisSatisfactionMktChannelRel_1999_pv.pdf

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