The upstart's assault
The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-K...
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Institutional Knowledge at Singapore Management University
2010
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sg-smu-ink.lkcsb_research-62002019-09-19T07:00:15Z The upstart's assault BERTINI, Marco KUMAR, Nirmalya The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-Kucher & Partners company, and Anne Gro Gulla, a branding director at Telenor Group company, offer their views on how to respond to a competitive attack without causing a price war. 2010-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5201 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6200/viewcontent/UpstartAssault_2010_HBR_afv.pdf Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Case study competitive strategy management telecommunication Marketing Strategic Management Policy |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
Case study competitive strategy management telecommunication Marketing Strategic Management Policy |
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Case study competitive strategy management telecommunication Marketing Strategic Management Policy BERTINI, Marco KUMAR, Nirmalya The upstart's assault |
| description |
The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-Kucher & Partners company, and Anne Gro Gulla, a branding director at Telenor Group company, offer their views on how to respond to a competitive attack without causing a price war. |
| format |
text |
| author |
BERTINI, Marco KUMAR, Nirmalya |
| author_facet |
BERTINI, Marco KUMAR, Nirmalya |
| author_sort |
BERTINI, Marco |
| title |
The upstart's assault |
| title_short |
The upstart's assault |
| title_full |
The upstart's assault |
| title_fullStr |
The upstart's assault |
| title_full_unstemmed |
The upstart's assault |
| title_sort |
upstart's assault |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2010 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5201 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6200/viewcontent/UpstartAssault_2010_HBR_afv.pdf |
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1770573607992295424 |