The upstart's assault

The upstart's assault

The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-K...

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Bibliographic Details
Main Authors: BERTINI, Marco, KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
Subjects:
Case study
competitive strategy
management
telecommunication
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5201
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6200/viewcontent/UpstartAssault_2010_HBR_afv.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5201
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6200/viewcontent/UpstartAssault_2010_HBR_afv.pdf

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