Fashion sense

• Main Authors: KUMAR, Nirmalya, LINGURI, Sophie
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: Clothing industry; supply chains; fashion design; marketing; Zara; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5206; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6205/viewcontent/FashionSense_2008.pdf
• Institution: Singapore Management University

The article focuses on Zara store, which was opened in La Coruña, in Northwest Spain. The stores of Zara had a selling area of 811,100 square meters in 56 countries. Zara had become the best-known fashion brand in Spain and the flagship brand of 5.7 billion euros holding group Inditex, with sales of 3.8 billion euros in the financial year 2004. Among the keys to the success of Zara is its approach to the supply chain. Half of the garments of Zara is sourced around from third parties in low-cost manufacturing locations, including Asia. Basic collection items or wardrobe "staples," with minimal fashion content, such as T-shirts, lingerie and woolens, and where there is a clear cost advantage are also available.