Strategies to fight low-cost rivals

• Main Author: KUMAR, Nirmalya
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2006
• Subjects: Cost effectiveness; Business planning; Product management; New product development; Consumers; Marketing; ALDI Inc.; IKEA Services; Marketing Consulting Services; Competition; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5208
• Institution: Singapore Management University

Companies find it challenging and yet strangely reassuring to take on opponents whose strategies, strengths, and weaknesses resemble their own. Their obsession with familiar rivals, however, has blinded them to threats from disruptive, low-cost competitors.Successful price warriors, such as the Germ...