Sidestepping the rock and the hard place: The private avoidance of prosocial requests
For some, facing a prosocial request feels like being trapped between a rock and a hard place, requiring either a resource (e.g., money) or psychological (e.g., self-reproach) cost. Because both outcomes are dissatisfying, we propose that these people are motivated to avoid prosocial requests, even...
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sg-smu-ink.lkcsb_research-62592021-03-12T07:06:29Z Sidestepping the rock and the hard place: The private avoidance of prosocial requests LIN, Stephanie C. SCHAUMBERG, Rebecca L. REICH, Taly For some, facing a prosocial request feels like being trapped between a rock and a hard place, requiring either a resource (e.g., money) or psychological (e.g., self-reproach) cost. Because both outcomes are dissatisfying, we propose that these people are motivated to avoid prosocial requests, even when they face these requests in private, anonymous contexts. In two experiments, in which participants' anonymity and privacy was assured, participants avoided facing prosocial requests and were willing to do so at a personal cost. This was true both for people who would have otherwise complied with the request and those who would have otherwise refused the request. This suggests that anticipatory self-reproach motivates people to avoid prosocial requests, regardless of whether or not this self-reproach would have been strong enough to cause them to comply with a direct request. We discuss the theoretical and practical implications of these findings for prosocial behavior and the maintenance of moral self-regard. 2016-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5260 info:doi/10.1016/j.jesp.2016.01.011 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6259/viewcontent/SideSteppingRoackhardPlace_2016.pdf Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Prosocial behavior Self-interest Morality Decision making Avoidance Marketing Psychology |
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Prosocial behavior Self-interest Morality Decision making Avoidance Marketing Psychology LIN, Stephanie C. SCHAUMBERG, Rebecca L. REICH, Taly Sidestepping the rock and the hard place: The private avoidance of prosocial requests |
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For some, facing a prosocial request feels like being trapped between a rock and a hard place, requiring either a resource (e.g., money) or psychological (e.g., self-reproach) cost. Because both outcomes are dissatisfying, we propose that these people are motivated to avoid prosocial requests, even when they face these requests in private, anonymous contexts. In two experiments, in which participants' anonymity and privacy was assured, participants avoided facing prosocial requests and were willing to do so at a personal cost. This was true both for people who would have otherwise complied with the request and those who would have otherwise refused the request. This suggests that anticipatory self-reproach motivates people to avoid prosocial requests, regardless of whether or not this self-reproach would have been strong enough to cause them to comply with a direct request. We discuss the theoretical and practical implications of these findings for prosocial behavior and the maintenance of moral self-regard. |
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LIN, Stephanie C. SCHAUMBERG, Rebecca L. REICH, Taly |
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LIN, Stephanie C. SCHAUMBERG, Rebecca L. REICH, Taly |
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LIN, Stephanie C. |
title |
Sidestepping the rock and the hard place: The private avoidance of prosocial requests |
title_short |
Sidestepping the rock and the hard place: The private avoidance of prosocial requests |
title_full |
Sidestepping the rock and the hard place: The private avoidance of prosocial requests |
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Sidestepping the rock and the hard place: The private avoidance of prosocial requests |
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Sidestepping the rock and the hard place: The private avoidance of prosocial requests |
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sidestepping the rock and the hard place: the private avoidance of prosocial requests |
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Institutional Knowledge at Singapore Management University |
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2016 |
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https://ink.library.smu.edu.sg/lkcsb_research/5260 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6259/viewcontent/SideSteppingRoackhardPlace_2016.pdf |
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