Creating product value: Putting manufacturing on the strategic agenda

The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way.

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Bibliographic Details
Main Authors: DE MEYER, Arnoud Cyriel Leo, WITTENBERG-COX, Avivah
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1993
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5484
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Institution: Singapore Management University
Language: English
Description
Summary:The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way.