Creating product value: Putting manufacturing on the strategic agenda
The nature of manufacturing has changed. It is not the transformation of components and raw materials into goods which is important, but the creation of value for the customer. Manufacturing therefore has to be looked at in a strategic way.
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Main Authors: | DE MEYER, Arnoud Cyriel Leo, WITTENBERG-COX, Avivah |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
1993
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5484 |
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Institution: | Singapore Management University |
Language: | English |
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