The relation of instrumental and symbolic attributes to a company's attractiveness as an employer

• المؤلفون الرئيسيون: LIEVENS, Filip, HIGHHOUSE, Scott
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2003
• الموضوعات: Human Resources Management; Organizational Behavior and Theory
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5667; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6666/viewcontent/The_relation_of_instrumental.pdf
• المؤسسة: Singapore Management University

This study adds a new marketing-based angle to the study of the attractiveness of organizations in the early stages of the recruitment process. Drawing on the instrumental-symbolic framework from the marketing literature, we expected that the meanings (in terms of inferred traits) that prospective a...