Getting into the minds of consumers
Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5753 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6752/viewcontent/Getting_into_the_Mind_of_the_Consumer.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions. |
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