Getting into the minds of consumers
Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions.
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5753 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6752/viewcontent/Getting_into_the_Mind_of_the_Consumer.pdf |
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sg-smu-ink.lkcsb_research-67522018-04-06T05:15:39Z Getting into the minds of consumers CHANG, Hannah H. Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions. 2014-06-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/5753 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6752/viewcontent/Getting_into_the_Mind_of_the_Consumer.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing CHANG, Hannah H. Getting into the minds of consumers |
| description |
Under what circumstances are our decisions influenced by emotions? And when are we more likely to make rational, logical choices? Assistant Professor Hannah Chang of the SMU Lee Kong Chian School of Business studies the science behind how consumers make decisions. |
| format |
text |
| author |
CHANG, Hannah H. |
| author_facet |
CHANG, Hannah H. |
| author_sort |
CHANG, Hannah H. |
| title |
Getting into the minds of consumers |
| title_short |
Getting into the minds of consumers |
| title_full |
Getting into the minds of consumers |
| title_fullStr |
Getting into the minds of consumers |
| title_full_unstemmed |
Getting into the minds of consumers |
| title_sort |
getting into the minds of consumers |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5753 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6752/viewcontent/Getting_into_the_Mind_of_the_Consumer.pdf |
| _version_ |
1770574088946843648 |