La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy

Can the hierarchical relationship between a sender and a recipient of WOM information affect the type of information shared? Two studies demonstrate that senders of a WOM message tend to share significantly more positive (negative) information when addressing a recipient higher (lower) in the hierar...

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Bibliographic Details
Main Authors: du PLESSIS, Christilene, DUBOIS, David
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5797
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Institution: Singapore Management University
Language: English