La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy
Can the hierarchical relationship between a sender and a recipient of WOM information affect the type of information shared? Two studies demonstrate that senders of a WOM message tend to share significantly more positive (negative) information when addressing a recipient higher (lower) in the hierar...
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Institutional Knowledge at Singapore Management University
2013
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sg-smu-ink.lkcsb_research-67962018-05-25T06:54:13Z La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy du PLESSIS, Christilene DUBOIS, David Can the hierarchical relationship between a sender and a recipient of WOM information affect the type of information shared? Two studies demonstrate that senders of a WOM message tend to share significantly more positive (negative) information when addressing a recipient higher (lower) in the hierarchy, relative to negative (positive) information. 2013-10-06T07:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/5797 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Marketing |
| spellingShingle |
Marketing du PLESSIS, Christilene DUBOIS, David La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy |
| description |
Can the hierarchical relationship between a sender and a recipient of WOM information affect the type of information shared? Two studies demonstrate that senders of a WOM message tend to share significantly more positive (negative) information when addressing a recipient higher (lower) in the hierarchy, relative to negative (positive) information. |
| format |
text |
| author |
du PLESSIS, Christilene DUBOIS, David |
| author_facet |
du PLESSIS, Christilene DUBOIS, David |
| author_sort |
du PLESSIS, Christilene |
| title |
La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy |
| title_short |
La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy |
| title_full |
La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy |
| title_fullStr |
La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy |
| title_full_unstemmed |
La Vie En Rose at the top? Why positive (negative) information goes up (down) in a hierarchy |
| title_sort |
la vie en rose at the top? why positive (negative) information goes up (down) in a hierarchy |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2013 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/5797 |
| _version_ |
1770574108594012160 |