Investors' evaluations of price-increase preannouncements

• المؤلفون الرئيسيون: LIM, Leon Gim, TULI, Kapil R., DEKIMPE, Marnik G.
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2018
• الموضوعات: Abnormal returns; Event study; Marketing-finance interface; Preannouncement; Price increase; Finance and Financial Management; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/5867; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6866/viewcontent/Investors_Price_Increase_afv.pdf

Several firms preannounce their price increases with the expectation that such announcements will be evaluated favorably by investors. However, little is known about the actual effect they have on shareholder value. Accordingly, the authors present the first systematic empirical examination of inves...