Digital transformation and value creation: Sea change ahead

• Main Authors: REDDY, Srinivas K., REINARTZ, Werner
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Digital Transformation; Value Creation; Innovation; Disruption; Change; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5902; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6901/viewcontent/reddy_reinartz_intro_vol_9_no_1_english_.pdf
• Institution: Singapore Management University

Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. In a traditional sense, digital transformation refers to the use of computer and internet technology for a more efficient and effective economic value creation process. In a broader sense, it refers to the changes that new technology has on the whole; on how we operate, interact, and configure, and how wealth is created within this system. It has become clear by now that the digital transformation has an obvious, lasting, and even revolutionary impact, not only on the economic systems and commercial players, but increasingly on the lives of individuals and on society at large.