Digital transformation and value creation: Sea change ahead

Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. In a traditional sense, digital transformation refers to the use of computer and internet technology for a more efficient and effective economic value creation process. In a b...

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Bibliographic Details
Main Authors: REDDY, Srinivas K., REINARTZ, Werner
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5902
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6901/viewcontent/reddy_reinartz_intro_vol_9_no_1_english_.pdf
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Institution: Singapore Management University
Language: English