Digital transformation and value creation: Sea change ahead
Digital transformation is taking place all around us and there is hardly a single aspect of life that has not been affected. In a traditional sense, digital transformation refers to the use of computer and internet technology for a more efficient and effective economic value creation process. In a b...
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Main Authors: | REDDY, Srinivas K., REINARTZ, Werner |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2017
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5902 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6901/viewcontent/reddy_reinartz_intro_vol_9_no_1_english_.pdf |
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Institution: | Singapore Management University |
Language: | English |
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