The indigenization of crisis response strategies in the context of China

• Main Authors: PANG, Augustine, HU, Yang
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Indigenous approach; Crisis response; China; Asian Studies; Business and Corporate Communications; Organizational Behavior and Theory; Organizational Communication
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5943; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6942/viewcontent/The_indigenization_of_crisis_response_strategies_in_the_context_of_China.pdf
• Institution: Singapore Management University

Crisis communication, which has been dominated by a practical perspective, has become a nexus where theory meets application. Despite mounting interest in theoretical studies, crisis communication lacks cultural contextualization. Asian communication researchers have advocated for the need to indige...