Public relations practitioners’ perceptions of the use of crisis response strategies in China

Public relations practitioners’ perceptions of the use of crisis response strategies in China

This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political...

Full description

Saved in:
Bibliographic Details
Main Authors: HU, Yang, PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Crisis response strategies
PR practitioners
China
Business and Corporate Communications
Organizational Communication
Public Relations and Advertising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5954
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6953/viewcontent/PR_perceptions_crisis_responses_China_2016_av.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Description
Summary:This study seeks to solicit Chinese PR practitioners’ views on the veracity of identified indigenous crisis response strategies (CRSs) and examine the underpinning socio-contextual factors that contribute to the employment of these strategies. Through 20 interviews, the authors found that political power, cultural backgrounds, media nature, public idiosyncrasies, and companies’ problematic status contributed to the use of indigenous strategies of “Barnacle”, “Third-party endorsement” and “Setting up new topics”.

Similar Items