Social media hype in times of crises: Nature, characteristics and impact on organizations

This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be...

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Main Author: PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6004
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7003/viewcontent/1326365x13517189.pdf
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-70032019-05-28T02:17:04Z Social media hype in times of crises: Nature, characteristics and impact on organizations PANG, Augustine This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations should pay heed to rigorously monitored sentiments online, respond quickly in the same medium in which the hype occurs, sharing consistent message across all mediums, and most importantly, value relationships with stakeholders. 2013-12-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/6004 info:doi/10.1177/1326365X13517189 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7003/viewcontent/1326365x13517189.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Social media hype Netizens Crisis communication Business and Corporate Communications Organizational Behavior and Theory Social Media
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Social media hype
Netizens
Crisis communication
Business and Corporate Communications
Organizational Behavior and Theory
Social Media
spellingShingle Social media hype
Netizens
Crisis communication
Business and Corporate Communications
Organizational Behavior and Theory
Social Media
PANG, Augustine
Social media hype in times of crises: Nature, characteristics and impact on organizations
description This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be defined as a netizen-generated hype that causes huge interest that is triggered by a key event and sustained by a self-reinforcing quality in its ability for users to engage in conversation. It involves a trigger event, followed by interest waves, and sustaining of the interests on different social media platforms. In response, organizations should pay heed to rigorously monitored sentiments online, respond quickly in the same medium in which the hype occurs, sharing consistent message across all mediums, and most importantly, value relationships with stakeholders.
format text
author PANG, Augustine
author_facet PANG, Augustine
author_sort PANG, Augustine
title Social media hype in times of crises: Nature, characteristics and impact on organizations
title_short Social media hype in times of crises: Nature, characteristics and impact on organizations
title_full Social media hype in times of crises: Nature, characteristics and impact on organizations
title_fullStr Social media hype in times of crises: Nature, characteristics and impact on organizations
title_full_unstemmed Social media hype in times of crises: Nature, characteristics and impact on organizations
title_sort social media hype in times of crises: nature, characteristics and impact on organizations
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/lkcsb_research/6004
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7003/viewcontent/1326365x13517189.pdf
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