Social media hype in times of crises: Nature, characteristics and impact on organizations

• Main Author: PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Social media hype; Netizens; Crisis communication; Business and Corporate Communications; Organizational Behavior and Theory; Social Media
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6004; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7003/viewcontent/1326365x13517189.pdf
• Institution: Singapore Management University

This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be...