Social media hype in times of crises: Nature, characteristics and impact on organizations

This article extends Vasterman’s (2005) concept of media hype by analyzing how it applies in the social media context. It then develops the concept of social media hype, its nature, characteristics through examination of five cases that attracted much social media attention. Social media hype can be...

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Bibliographic Details
Main Author: PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6004
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7003/viewcontent/1326365x13517189.pdf
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Institution: Singapore Management University
Language: English