MNCs and CSR engagement in Asia: A dialectical model

• Main Authors: MAK, Angela Ka Ying, CHAIDAROON, Suwichit, PANG, Augustine
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: Asia; Conflict; Culture; Developing countries; Multinational companies; Social responsibility; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6010; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf
• Institution: Singapore Management University

Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible...