MNCs and CSR engagement in Asia: A dialectical model
Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible...
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sg-smu-ink.lkcsb_research-70092019-08-16T06:28:52Z MNCs and CSR engagement in Asia: A dialectical model MAK, Angela Ka Ying CHAIDAROON, Suwichit PANG, Augustine Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies to embrace the local cultures and manage dialectical tensions were discussed and a proposed dialectical model for international CSR practice was developed. 2015-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/6010 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf http://creativecommons.org/licenses/by/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Asia Conflict Culture Developing countries Multinational companies Social responsibility Business and Corporate Communications Business Law, Public Responsibility, and Ethics Organizational Behavior and Theory |
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Asia Conflict Culture Developing countries Multinational companies Social responsibility Business and Corporate Communications Business Law, Public Responsibility, and Ethics Organizational Behavior and Theory MAK, Angela Ka Ying CHAIDAROON, Suwichit PANG, Augustine MNCs and CSR engagement in Asia: A dialectical model |
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Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies to embrace the local cultures and manage dialectical tensions were discussed and a proposed dialectical model for international CSR practice was developed. |
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text |
author |
MAK, Angela Ka Ying CHAIDAROON, Suwichit PANG, Augustine |
author_facet |
MAK, Angela Ka Ying CHAIDAROON, Suwichit PANG, Augustine |
author_sort |
MAK, Angela Ka Ying |
title |
MNCs and CSR engagement in Asia: A dialectical model |
title_short |
MNCs and CSR engagement in Asia: A dialectical model |
title_full |
MNCs and CSR engagement in Asia: A dialectical model |
title_fullStr |
MNCs and CSR engagement in Asia: A dialectical model |
title_full_unstemmed |
MNCs and CSR engagement in Asia: A dialectical model |
title_sort |
mncs and csr engagement in asia: a dialectical model |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2015 |
url |
https://ink.library.smu.edu.sg/lkcsb_research/6010 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf |
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1770574529392803840 |