MNCs and CSR engagement in Asia: A dialectical model

Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible...

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Main Authors: MAK, Angela Ka Ying, CHAIDAROON, Suwichit, PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6010
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf
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spelling sg-smu-ink.lkcsb_research-70092019-08-16T06:28:52Z MNCs and CSR engagement in Asia: A dialectical model MAK, Angela Ka Ying CHAIDAROON, Suwichit PANG, Augustine Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies to embrace the local cultures and manage dialectical tensions were discussed and a proposed dialectical model for international CSR practice was developed. 2015-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/lkcsb_research/6010 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf http://creativecommons.org/licenses/by/4.0/ Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Asia Conflict Culture Developing countries Multinational companies Social responsibility Business and Corporate Communications Business Law, Public Responsibility, and Ethics Organizational Behavior and Theory
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Asia
Conflict
Culture
Developing countries
Multinational companies
Social responsibility
Business and Corporate Communications
Business Law, Public Responsibility, and Ethics
Organizational Behavior and Theory
spellingShingle Asia
Conflict
Culture
Developing countries
Multinational companies
Social responsibility
Business and Corporate Communications
Business Law, Public Responsibility, and Ethics
Organizational Behavior and Theory
MAK, Angela Ka Ying
CHAIDAROON, Suwichit
PANG, Augustine
MNCs and CSR engagement in Asia: A dialectical model
description Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible for CSR projects in Asia. Thematic analysis was used to identify themes related to the framework elements. Results demonstrated how MNCs practice CSR in Asia through the five moments (identity, regulations, production, representations, and consumption). MNCs faced a number of dialectical tensions (e.g. following the country's laws, lack of CSR comprehension among employees, and resistance from the stakeholders). Effective strategies to embrace the local cultures and manage dialectical tensions were discussed and a proposed dialectical model for international CSR practice was developed.
format text
author MAK, Angela Ka Ying
CHAIDAROON, Suwichit
PANG, Augustine
author_facet MAK, Angela Ka Ying
CHAIDAROON, Suwichit
PANG, Augustine
author_sort MAK, Angela Ka Ying
title MNCs and CSR engagement in Asia: A dialectical model
title_short MNCs and CSR engagement in Asia: A dialectical model
title_full MNCs and CSR engagement in Asia: A dialectical model
title_fullStr MNCs and CSR engagement in Asia: A dialectical model
title_full_unstemmed MNCs and CSR engagement in Asia: A dialectical model
title_sort mncs and csr engagement in asia: a dialectical model
publisher Institutional Knowledge at Singapore Management University
publishDate 2015
url https://ink.library.smu.edu.sg/lkcsb_research/6010
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf
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