MNCs and CSR engagement in Asia: A dialectical model
Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible...
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Main Authors: | , , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6010 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf |
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Institution: | Singapore Management University |
Language: | English |
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