MNCs and CSR engagement in Asia: A dialectical model

Using the Circuit of Culture as a guiding framework, this study highlighted how MNCs in Asian developing countries engage and negotiate with local stakeholders as they implement their CSR initiatives. Twenty-one qualitative semi-structured interviews were conducted with PR practitioners responsible...

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Bibliographic Details
Main Authors: MAK, Angela Ka Ying, CHAIDAROON, Suwichit, PANG, Augustine
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6010
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7009/viewcontent/MNCsCSREngagementinAsia.pdf
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Institution: Singapore Management University
Language: English
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