Strategic management of communication: Insights from the contingency theory of strategic conflict management

• Main Authors: PANG, Augustine, JIN, Yan, CAMERON, Glen T.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Business and Corporate Communications; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6046; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7045/viewcontent/Strategic_management_of_communication__Insights_pv.pdf
• Institution: Singapore Management University

The dilemma facing crisis scholars could not be more paradoxical: How does one explain and predict the outcome of a phenomenor - characteristics which Chaffee and Berger (1987) argue to be the foundation of a theory - that is so contextual-dependent, where the twists and turns of unfolding events often frustrate the natural ebb of what one could reasonably surmise as logical trajectory?