Case studies for teaching stylistics for business communication

The employment of stylistics can influence the effectiveness of a brochure, pamphlet, press release and other forms of business communication dramatically. When we consider that the language used to formulate the texts of these publicity materials has the potential to generate hundreds of thousands...

Full description

Saved in:
Bibliographic Details
Main Author: ONG, Siow-Heng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6148
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7147/viewcontent/Case_Studies_for_Teaching_Stylistics_for_Business_Communication.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English
Description
Summary:The employment of stylistics can influence the effectiveness of a brochure, pamphlet, press release and other forms of business communication dramatically. When we consider that the language used to formulate the texts of these publicity materials has the potential to generate hundreds of thousands of dollars in sales, we do well to pay attention to how stylistics can be applied persuasively. This paper provides a theoretical framework for the mother of all stylistics, the metaphor. Examples of how metaphors are used to persuade are then discussed in prominent speeches and other texts. Finally, analytical and constructive assignments are posed and suggestions are offered to explain the legitimacy of stylistic choices and their persuasive appeal.