Case studies for teaching stylistics for business communication
The employment of stylistics can influence the effectiveness of a brochure, pamphlet, press release and other forms of business communication dramatically. When we consider that the language used to formulate the texts of these publicity materials has the potential to generate hundreds of thousands...
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Main Author: | ONG, Siow-Heng |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2009
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Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6148 https://ink.library.smu.edu.sg/context/lkcsb_research/article/7147/viewcontent/Case_Studies_for_Teaching_Stylistics_for_Business_Communication.pdf |
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Institution: | Singapore Management University |
Language: | English |
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