Case studies for teaching stylistics for business communication

Case studies for teaching stylistics for business communication

The employment of stylistics can influence the effectiveness of a brochure, pamphlet, press release and other forms of business communication dramatically. When we consider that the language used to formulate the texts of these publicity materials has the potential to generate hundreds of thousands...

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Bibliographic Details
Main Author: ONG, Siow-Heng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
metaphor
stylistics
teaching stylistics
business communication
Business and Corporate Communications
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6148
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7147/viewcontent/Case_Studies_for_Teaching_Stylistics_for_Business_Communication.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6148
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7147/viewcontent/Case_Studies_for_Teaching_Stylistics_for_Business_Communication.pdf

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