Audience perceptions of charismatic and non-charismatic oratory: The case of management gurus

• Main Authors: CLARK, Timothy Adrian Robert, GREATBATCH, David
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Charismatic oratory; Speaker effectiveness; Management gurus; Business and Corporate Communications
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6259; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7258/viewcontent/Audience_perceptions_Charismatic_Gurus_2011_av.pdf
• Institution: Singapore Management University

The purpose of the paper is to investigate whether people consider someone a charismatic speaker because they are deploying the generic features commonly identified as being associated with charismatic oratory in the literature, or whether the attribution of charisma is informed by factors which var...