Creating the 'right' impression: Towards a dramaturgy of management consultancy

Creating the 'right' impression: Towards a dramaturgy of management consultancy

This article adopts a novel approach by examining the activities of management consultants in terms of the dramaturgical metaphor. This is a useful framework within which to illuminate their activities since a number of service characteristics combine to create a context within which the key task of...

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Bibliographic Details
Main Authors: CLARK, Timothy Adrian Robert, SALAMAN, Graeme
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1998
Subjects:
Business and Corporate Communications
Organizational Behavior and Theory
Theatre and Performance Studies
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6284
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7283/viewcontent/Creating_right_impression_dramaturgy_1998_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/6284
https://ink.library.smu.edu.sg/context/lkcsb_research/article/7283/viewcontent/Creating_right_impression_dramaturgy_1998_av.pdf

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