Creating the 'right' impression: Towards a dramaturgy of management consultancy

• Main Authors: CLARK, Timothy Adrian Robert, SALAMAN, Graeme
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1998
• Subjects: Business and Corporate Communications; Organizational Behavior and Theory; Theatre and Performance Studies
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/6284; https://ink.library.smu.edu.sg/context/lkcsb_research/article/7283/viewcontent/Creating_right_impression_dramaturgy_1998_av.pdf
• Institution: Singapore Management University

This article adopts a novel approach by examining the activities of management consultants in terms of the dramaturgical metaphor. This is a useful framework within which to illuminate their activities since a number of service characteristics combine to create a context within which the key task of...